Take a Breather
Take a Breather was about encouraging Cantabrians to think of ways they can recharge – whether it's a short walk, a catch up with friends/family or reading a book.
The timing of the campaign – in the lead up to Christmas 2014 - was no coincidence...we all know the stresses this time of year can bring as our 'to do' lists grow along with financial and family pressures.
The campaign was developed on the back of our research which shows people are doing less to look after themselves than in 2012…fewer people are doing regular exercise, fewer are sleeping and eating well regularly and connecting with others.
Take a Breather was advertised on billboards, bus stops and other advertising spaces in late 2014. We also developed postcards that were distributed at events, and posters that you can order here!