The difference we've made

Since we launched in February 2013, All Right? has been overwhelmed with positive feedback.

 “Because of the wonderful flags I was prompted to get on the website and found I was able to access funded counselling. I have had five sessions and they have helped me ENORMOUSLY!!!!!! YAY!!! Thank you thank you thank you!!!!"

 “I had a few badges given to me over the weekend, so I offered them to my form class (CGHS) today and I was *mobbed*. The girls started talking about how they are not feeling "all right" about everything and they asked me to please get them all badges, and some for their friends."

 “I went back from work feeling a bit down the other day and without really knowing why. I opened the Press and saw the ad "It's all right to feel overwhelmed some days". I felt relieved, like someone had just read my mind. This ad is now on the dresser in my bedroom and every time I feel blue, I just look at it. Thank you for this."

 "I work as a clown doctor in the children's ward and today we used your compliments as part of our 'rounds'. I cut them from The Press. We had lots of fun letting children and parents randomly pick a compliment and then basked in the joy of complimenting each other as well as pretending to be ninjas and frolicking in fields etc. Thanks for all you do."

 “I saw your compliment tags hanging up on Riccarton Road and picked one up. I saw this beautiful elderly lady walking by herself through the mall so I departed my friends, passed her the tag and said: "You are amazing. Even when you don't always think so". She put her arm around me and gave me a big, genuine smile and said I was the nicest young lady she had ever met. It was a very nice feeling seeing someone I didn't know light up and pay a compliment back to me. Love this campaign you guys have going. Ka pai!"

 “I love the community spirit of the All Right? campaign. It makes me think about one of my favourite Whakatauki. "Ehara taku toa i te toa takitahi, engari he toa takitini ke." My strength does not come from me alone, but also from others."

How the campaign is working

The campaign is frequently evaluated for effectiveness to ensure it is on the right track. Here's a summary of the All Right? campaign's impact from it's launch, to 2016.

Our latest evaluation in June 2017 showed that 81% of Cantabrians were aware of the campaign, with awareness being higher among females and those aged under 60. Other Key findings include; 

All Right? messages encourage self-reflection
  • Most agreed the All Right? messages they have seen are helpful (87%), make them think about how they are feeling (78%) and give them ideas of things to do to help them and those around them to feel better (73%).
  • 71% believe the campaign has made them more aware of looking after their own mental wellbeing
All Right? messages are resulting in behaviour change
  • Two fifths (41%) have acted and done activities or things as result of what they have seen or heard.
  • Behaviour change is greatest amongst those who have seen more messages:

    • Of those who have seen 1-2 All Right? communications - 30% have acted and done activities or things as result

    • Of those who have seen six or more All Right? communications – 57% have acted and done activities or things as result

Messages are seen as helpful and valuable
  • 54% percent agree All Right? messages are valuable for them personally, 66% believe they are valuable for family, friends and workmates, and 87% believe they are valuable for the Christchurch community
Overall Life satisfaction / WHO 5 statement

WHO-5 findings indicate a decline in some people’s wellbeing factors

  • Waking up feeling fresh and rested: 2017 (2.58) |  2016 (2.83).

  • Feeling active and vigorous: 2017 (2.89) |  2016 (3.10).

Overall life satisfaction and sense of purpose is marginally lower in Greater Christchurch.

  • Life satisfaction Greater Chch Mean: 7.6 |  New Zealand Mean: 7.8

  • Sense of purpose: Greater Chch Mean: 7.8 |  New Zealand Mean: 8.1

Our Social Media Impact

Our social media evaluation also found that the majority of survey respondents agreed the Facebook page was helpful (98%), gave people ideas of things they can do to help themselves (96%), and made people think about their wellbeing (93%). Impressively, 85% of respondents had done activities as a result of what they saw on the All Right? Facebook page.

Read the full evaluation of the social media component of the All Right? Campaign here.