Search Close

My Cart Close

You don't need abs of steel, an obsession with sport, or a fancy man cave to be a real man. Being yourself is manly as.

Grab Posters

Article

Being yourself? Manly As.

It seems that what it means to 'be a man' is changing. We reckon it's time to lose the old 'harden up' mentality, and look to the future of manliness. View Article.

Article

My mate Greg

Greg is Johnny's best mate. He is manly as (and can talk about feelings all day long). View Article.

Article

Be a mate, be a lifesaver

What do your friends like best about you? It might not be what you think. Looking out for your mates? Manly as. View Article.

Article

Talking about it? Manly As.

Be a mate! By talking about "the real stuff" we can let other guys know that we're cool for them to do that too. View Article.